Our Story & Philosophy

Our Story 

Chris Cummings started Pass It Down with the mission of helping families collect and preserve their stories after he saw his mom battle early on-set dementia. 

Since launching, Pass It Down has grown into one of the world's leading pioneers in digital storytelling. The Pass It Down platform powers storytelling experiences for some of the world's top brands, cities, and cultural institutions. 

Our Philosophy

We have many features within Pass It Down, but all are built to do one thing: to empower you to share your story. We believe in the power of stories to help you increase your fundraising, to engage your visitors, and to reach new generations. 

Our underlying belief is that storytelling is the most powerful way to change the world