Our Team

Chris Cummings

Chris Cummings

Founder & CEO

Chris started Pass It Down to help families capture their memories after his mom was diagnosed with early on-set dementia at the age of 48. Chris is an entrepreneur and attorney with over 10 years of experience in the software industry. Prior to founding Pass It Down, Chris cofounded Woople, a eLearning management system that has delivered over 75 million minutes of educational content to Fortune 500 companies around the world. Chris is also a six-time Collegiate State Champion in public speaking and debate and a National Champion Speaker.

Ted Finch

Ted Finch

CMO

Ted has launched over 450 products for over 200 vendors (including Microsoft, HP, Adobe, Intel, Epson, Novel, Autodesk, Citrix, IBM, Western Digital, Sony, Disney, Netscape and more). He is the former VP of Marketing at Harcourt, Sr. VP at Motorola, and a VP at GE. Ted is an avid genealogist and wrote over 700 pages in his journal in one year!

Rodger Maarfi

Rodger Maarfi

CTO

Rodger is a full-stack developer and mobile developer with over 15 years of experience in the software industry. As the CTO of Woople, Rodger led the redevelopment of the Woople platform which has delivered over 75 million minutes of educational content across the globe.

Alex Lavidge

Alex Lavidge

VP of Business Development

Alex Lavidge is currently advising business development and corporate strategy for Pass It Down. He was formerly the Director for GIGTANK, a nationally recognized startup accelerator in Chattanooga, TN and VP of Business Development at Variable, Inc. which was called a “Top 10 Manufacturing Startup” in the world by Manufacturing Global magazine. As an aspiring writer, he is passionate about Pass It Down as a platform technology that can help both individuals and organizations identify and capture meaningful stories with greater ease.

Victoria Bruck

Victoria Bruck

Digital Marketing Coordinator

Victoria creates content across multiple social media channels, manages our online community, and analyzes the performance of campaigns. She also contributes to our email marketing campaigns and completes various projects to assist our long-term marketing plan. Victoria loves being outdoors and making and preserving great memories that last a lifetime!

Josh is our go to when creativity is needed or when something needs to be fixed. Josh is a designer and software developer with over 7 years of experience. He helps create card designs, web design/development, copywriting and marketing. You can also find him writing and podcasting about mastery and learning at Renaissance Life, and making at 60Watts.co and exploring at boldsheep.com